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Professionals & Graduates
Explore what matters, identify your strengths and assess realistic options at career crossroads.
- Career direction and meaningful contribution
- Values and strengths clarity
- Low-risk next-step experiments
Purpose Discovery & Coaching · Abuja and online
Discover your purpose. Build the life and impact that follow.
Purpose coaching for professionals, founders and organisations in Abuja and across Nigeria. Understand what matters, make better choices, develop your potential and move forward with a practical plan.
Who we help
Purpose coaching designed for real-life decisions.
Individuals and organisations come with different needs. The goal is a clearer direction, practical capacity and meaningful action.
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Founders & Leaders
Connect your contribution with responsible leadership, strategic choices and work that creates value.
- Founder purpose and customer value
- Leadership identity and decisions
- 90-day execution priorities
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Teams & Organisations
Make mission and values credible through strategy, culture, responsibilities and performance.
- Purpose-to-strategy alignment
- Shared values and team behaviours
- Measurable operating commitments
Beyond motivation
Purpose is more than passion.
Passion can reveal what engages you. Purpose asks which contribution is worthwhile, who benefits and how your abilities can help in a realistic setting. Both can change as you grow.
Passion
What interests or energises you. Useful for exploration, but not enough on its own.
Purpose
A working direction for contribution, guided by values, capacity, beneficiaries and evidence.
Services
Choose the level of guidance you need.
From a focused diagnostic to ongoing coaching and organisational alignment.
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Purpose Discovery Clinic
90-minute structured discovery and decision-clarity conversation with a written summary.
90 minutes · Abuja in-person / Virtual
Pilot / starting price: ₦35,000
Enquire about this service →✧
Purpose-to-Impact Private Coaching
Six-week private coaching to create and pursue a Personal Purpose Blueprint.
Six weeks · Virtual / Abuja
Pilot / starting price: ₦150,000
Enquire about this service →✧
Personal Transformation Coaching
Structured coaching for habits, strengths, confidence, self-management and growth.
Four to six weeks · Virtual / Abuja
Pilot / starting price: ₦90,000
Enquire about this service →✧
Purpose-to-Impact Group Lab
Four guided sessions to translate direction into action and peer accountability.
Four weeks · Online / In-person
Pilot / starting price: ₦35,000
Enquire about this service →✧
Organisational Purpose Alignment Sprint
Connect mission and values to strategy, culture, decisions and measurable execution.
Custom engagement · On-site / Hybrid
Pilot / starting price: ₦750,000
Enquire about this service →✧
Executive & Leadership Purpose Partnership
Integrate leadership identity, executive priorities and purpose-driven decision making.
Custom · Hybrid / Virtual
Enquire about this service →Prices are indicative and must be confirmed before payment. Coaching is not a medical, psychiatric or psychotherapy service.
The I.P.P. development pathway
From self-understanding to meaningful impact.
Four connected stages help you build evidence, test decisions and measure progress.
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01 · IdentityUnderstand your values, roles, strengths and distinctive experiences.
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02 · PurposeClarify a plausible contribution and validate opportunities.
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03 · PotentialDevelop the skills, resources and capacity needed to move.
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04 · ImpactAct with a 90-day plan, feedback and accountable review.
Your coach
A. Joshua Adedeji
Leadership Strategist · Abuja Purpose & Leadership Coach
Working through AAJ Consulting Limited and Abuja Leadership Coach, A. Joshua Adedeji helps individuals and organisations strengthen leadership capacity, make purposeful decisions and translate ideas into practical execution.
Coaching is tailored to the client’s goals, the realities of the Nigerian market and evidence of meaningful progress.
Meet your leadership development partner →Your purpose coaching journey
A clear process from the first enquiry to measured action.
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Assess
Describe your present crossroads, choices and constraints.
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Clarify
Explore values, strengths and contribution hypotheses.
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Plan
Select a testable direction and build a 30/90-day roadmap.
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Act
Make practical commitments, seek feedback and improve skills.
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Review
Assess evidence, learn and adapt the next phase.
Questions before you begin
What happens in the Purpose Discovery Clinic?
A structured 90-minute coaching session explores values, strengths, your current decision and realistic contribution options. The intended deliverable is a written clarity summary with practical experiments.
How is purpose coaching different from career coaching?
Purpose coaching explores values, contribution and direction; career coaching focuses more directly on work decisions and employability. ALC can address overlap but does not promise placements or income.
Can I join online outside Abuja?
Virtual coaching is designed for clients across Nigeria, subject to available sessions and confirmation.
Can organisations engage you?
Yes. Corporate purpose, values, strategy and leadership alignment engagements are scoped through a discussion and written proposal.
Is this therapy or a medical clinic?
No. The Clinic is a coaching service, not psychotherapy, counselling or medical diagnosis. Clients needing specialist mental-health care should consult an appropriate qualified professional.
Do clients need to share the same religious beliefs?
No. Services are open to clients of diverse convictions. Personal beliefs may inform an individual’s reflection at their choice.
Learning and practical tools
Continue your development beyond a coaching session.
Explore written courses and free self-study resources. Each course includes modules, practical lessons and assignments.
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Discover Your Purpose
Five modules exploring identity, values, strengths, contribution and direction.
Explore the course →▥
Purpose-to-Impact Accelerator
Build a practical 90-day action plan with milestones, accountability and review.
Explore the course →◎
Executive & Leadership Growth
Strengthen capacity in judgement, strategic priorities, communication and execution.
Explore the course →Free downloadable workbooks
Use these resources independently or as preparation for a coaching session.
Purpose Clarity Starter Workbook (PDF) · 90-Day Purpose-to-Impact Planner (PDF) · Leadership Capacity Audit (PDF)
Ready to take the next step?
Begin with a Purpose Discovery Clinic.
Understand the next decision, recognise your strengths and leave with a practical direction to test.
Request a Purpose Discovery Clinic →